Finding Your “Why?” And Why It’s Important

How the definition of self-purpose is important to business success leadership – and may be just as important for your team as it is for you. 

“The purpose of life is a life of purpose.” – Robert Byrne, Author, 1930-2016  

Why do you do what you do?

It may sound like a cliché, but finding your personal purpose is the key to satisfaction – in every aspect of life.  

We all understand the importance of a well thought-out and defined strategy in the success of a business. Organisations that know why they do what they do are more innovative and successful than their competitors. 

But how do we bring that concept to the personal level, enabling us to be more focussed, productive and fulfilled? How do we know if our personal “why” aligns with the “why” of the organisation for which we work? 

You can read, Simon Langdown, Finance Director and Partner at Seaton Partners’ thoughts on the importance of finding your why, personally and in business on the IAMCP website, here.